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Does Your Agency Invoice Match What Google Ads Actually Spent? File Scout + Insights IQ Can Now Tell You

Your agency sends an invoice. Google Ads shows what actually spent. File Scout + Insights IQ now lets you compare both — and ask questions across all your data in one place.

March 31, 2026

More Insights

Does Your Agency Invoice Match What Google Ads Actually Spent? File Scout + Insights IQ Can Now Tell You

Your agency sends an invoice. Google Ads shows what actually spent. File Scout + Insights IQ now lets you compare both — and ask questions across all your data in one place.

March 31, 2026

Bonnie Jo Hoffman

Your SEM Budget Is Hiding a Problem: How to Audit Your Vendor's Performance

Your Google Ads campaigns may look organized — but are they actually working the way you think? Discover how Dealer Insights automatically classifies every keyword in your SEM account by what it's actually doing, so you can stop paying for clicks you don't need and start investing where it counts.

March 19, 2026

Mark Hoffman

Ditch Digital Dead-Ends: Data-Driven Decisions for Dealerships

Ditch digital dead-ends by replacing vendor "gut feel" with data-driven accountability. By consolidating siloed reports into one unified view, dealerships can automatically surface High Conversion Performers and eliminate wasted spend. Discover the single metric that translates complex vendor noise into actionable profit.

February 24, 2026

Bonnie Jo Hoffman

Is Your Dealership Paying for Bots? How to Audit Your Website Traffic

Your VDP numbers might look great — but how much of that traffic is actually real? Our Bot Likelihood Score analyzes four behavioral signals from Google Analytics 4 to separate genuine car shoppers from automated bots, so you can stop paying for fake results and start investing in what actually works.

February 17, 2026

Mark Hoffman

How to Hold Auto Marketing Vendors Accountable: 4 Data Points Every GM Needs

Most vendor meetings focus on the metrics that make the vendor look best, but the real truth hides in the gap between their reports and your reality. Before your next meeting, stop guessing and start pulling your own data. From engagement-per-dollar to VDP trend lines, discover the four key numbers that shift the conversation from 'how did we do?' to 'where do we go from here?'—moving you from reacting to reports to leading your strategy.

February 12, 2026

Bonnie Jo Hoffman

Building a Data-Driven Dealership Culture: Why Transparency is Your Most Profitable Asset

Data is only as powerful as the culture that uses it. While many dealerships have the tools to spot marketing risks, an 'Action Gap' often prevents leadership from acting until it's too late. Discover how to transform transparency from a perceived threat into a competitive superpower, align your team with independent analytics, and turn Dealer Insights into your store's most profitable asset.

February 12, 2026

Bonnie Jo Hoffman

How to Audit Your Automotive Marketing: Lessons from a 92% VDP Traffic Drop

What happens when your top marketing vendor goes dark overnight? One dealership found out the hard way — losing 92% of their VDP traffic in days. This is the audit framework every dealer needs to avoid a single point of failure in their pipeline.

February 11, 2026

Bonnie Jo Hoffman

Geo Insights: See Where Your Ad Dollars Actually Work

Where are your best customers coming from? Are you spending money in areas that never convert? Geo Insights answers all of it on a single map—combining your Google Ads performance, 12 months of sales history, and competitive intelligence into one view.

January 13, 2026

Mark Hoffman