How to Hold Auto Marketing Vendors Accountable: 4 Data Points Every GM Needs
Most vendor meetings focus on the metrics that make the vendor look best, but the real truth hides in the gap between their reports and your reality. Before your next meeting, stop guessing and start pulling your own data. From engagement-per-dollar to VDP trend lines, discover the four key numbers that shift the conversation from 'how did we do?' to 'where do we go from here?'—moving you from reacting to reports to leading your strategy.
February 12, 2026
Bonnie Jo Hoffman